Building A Self-Development Business That Prioritizes Education

It’s hard to argue that learning to overcome negative thought patterns is essential for personal and professional growth. Even the Washington Post reports on the development of mental health days, opening the dialogue for parents, kids, and teachers to address mental well-being. The importance of normalizing mental health issues as equivalent to physical health concerns is a topic spilling from our classrooms to boardrooms.

Businesses face increased mental health concerns affecting work production and the bottom line. The stressors facing individuals often result in negative emotions that affect all aspects of their lives. More and more people are suffering from indecision, procrastination, negative subconscious programs, and concern about what other people think, stopping them from reaching their full potential.

A pattern emerges where past negative experiences lead to negative emotions that ultimately impede progress. Whether it is troubled family relationships or betrayal by a partner, overcoming trauma can be incredibly challenging. So much so that it can prevent showing up as the best version of ourselves and thriving in professional life. Prolonged negative thinking can lead to a toxic mindset that, as U.S. News & World Report suggests, could impede career advancement.
It takes creating the right support systems and environments to give everyone the opportunity to learn and overcome negative emotions to reach their personal and professional goals.

Relationship-conscious intimacy expert and published coauthor of the bestseller Women Gone Wild, Bella Maree Lane, has built a business helping individuals overcome adversity and heal from past trauma. Her online therapy programs help her clients connect with themselves by facing their pasts, breaking negative patterns, and creating their own personalized brands to educate future consumers about the personal growth industry. “The world is made up of relationships,” says Lane. “If our relationships are not functioning and not working, our life is not working.”

Self-Education Value

The global personal development market was valued at $41.81 billion in 2021, with projected growth at a compound annual growth rate (CAGR) of 5.5% from 2022 to 2030. These rising numbers are not entirely surprising, considering the global stresses of the last several years.
With the world on pause during Covid-19, many people started investing more time in their own self-development. More specifically, the sudden shift away from the fast pace of everyday life opened the doors for people to focus on self-growth and alternative lifestyles as a doorway to professional success. “I believe there is a sea change,” says Lane. “I see people are taking a step back and questioning what they are doing in life. They are beginning to understand that their personal relationships and love partnerships affect their work relationships. Qualities, such as the ability to communicate, take responsibility, and have empathy, are gaining importance.”

The journey of self-growth also entails embarking on new discoveries and education. By learning about ourselves, there’s a natural tendency to share practices and habits that promote growth. Yet this education is only discovered by investing time and energy.
With more and more people placing an increased emphasis on personal growth, the timing appears ripe for the sharing of skills and knowledge with others. Lane is just one of the professionals dedicated to helping others thrive—including those who feel they have a lot to offer and would like to enter the self-help industry but aren’t quite sure where to start.

The self-development industry is thriving, but according to Lane, it’s also not an easy market to stand out. Without a serious plan, it can be difficult to distinguish yourself from the pack and provide optimum results to your clients. She believes it takes well-thought-out steps to maximize success.

Industry Positioning

Lane maintains that it’s not enough to have the credentials and the desire to empower people when starting a personal-growth business. Developing a branding strategy and finding the communities that will benefit from your product or services is essential.

If you want to succeed in a self-development niche, Lane stresses the need to research, know your audience and offer solutions to specific problems. It takes studying the competition to ensure you provide the most innovative, proven insights to meet clients' needs.

“Being seen and heard in a world inundated with so-called experts, it wasn't easy to carve my niche given my gentle nature,” says Lane. “But once you identify your audience, you have a platform to communicate effectively. What audience demographics are you targeting? What are their hopes, dreams, and challenges? Once you know your audience, you will attract the people to assist with your experience.”

A Lasting Service

In a climate where businesses come and go, there’s sometimes an ill-advised tendency to chase current trends. Self-development services have the luxury of a built-in demand regardless of overall market fluctuations. This has allowed Lane to develop lasting, proven principles and strategies for helping others overcome the unconscious blocks stopping them from reaching their full potential.

While many people make noise and promise fast results around healing, in the eyes of Lane, quick fixes rarely work. “There's no end to any journey. There's everything that happens to us along the way,” says Lane. “Relationships are not here to necessarily make us happy, they will bring happiness and joy, but they will also trigger our deepest wounds because that's where we're destined to go to heal, move to our next level and flourish.” She sees the nature of her work as a deep, profound, and gentle process that unfolds a journey of self-discovery. “I see a world filled with fractured relationships, and my mission is to bring profound life-altering change,” she says.

A successful wellness brand is more than the ability to attract and educate new customers. It’s also about the ability to maintain them. “Educating clients is crucial to keeping them,” says Lane. “Once you've helped them through their journey, you want them to pass along the message to others facing similar challenges.”

Getting the Ball Rolling

Starting a company is a massive task in any area of interest, and as Lane indicates, it’s not just about finding a niche and offering a valuable service. In addition, one needs to attract and keep clients and ensure that your company doesn’t suddenly become redundant. For Lane, it’s about finding methods to materialize a personalized vision. Lane’s tool kit is extensive, with a therapeutic modality on learning love, emotional resonance clearing, certified Neuro-Linguistic Programming (NLP), hypnotherapy, and Reiki. Tantra training is also a specialty that she utilizes consistently around conscious intimacy.

“I've spent over 20 years and 20,000 hours traveling the world, gaining expertise studying and learning from therapists, world experts, and thought leaders in healing and personal development,” says Lane. “The resonance of my consistent message with my clients and audience is that the way through is personal. My success is due to the profound, life-changing results that my clients experience and maintain.”
Mental well-being in any shape or form is a welcome sign in a world filled with individuals in need of support and guidance. The topsy-turvy pandemic-related environment of the last several years has profoundly affected individuals managing stressors to stabilize a center of self-belief and understanding.

Lane has found a niche and, more specifically, a need that offers deep healing for individuals, one-on-one and in group settings, willing to improve their intimate and professional lives. With online offerings first emerging in 2019, Lane is setting her goal of expanding efforts to reach a seven-figure range by 2025.

The explosion of growth in the personal development and wellness sectors indicates a thirst for self-discovery and healing that shows little sign of stopping. Yet, as quick-fix solutions inevitably flood the market, it’s comforting to know that some, like Bella Maree Lane, are committed to maintaining a time-tested and steady knowledge stream for those wishing to fill their cup.